Ola Electric's E-Motorbike Pricing is Sparking Debate Throughout the EV Industry
Ola debuted its Roadster series e-bike on August 15; the bike's starting price is Rs 74,999. The lowest price in the category that was previously offered was Rs 1,10,000, but this new pricing is even lower.
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The industry is uneasy about Bengaluru-based Ola Electric's first-ever introduction of a line of electric motorbikes, or 'e-bikes' since the company's low price point threatens to upend the market.
Ola debuted its Roadster series e-bike on August 15; the bike has a starting price of Rs 74,999. The lowest price in the category that was previously offered was Rs 1,10,000, but this new pricing is lower. Industry insiders are divided over Ola's pricing strategy, with many seeing it more as a marketing gimmick than a viable business plan.
"At this point, the statement is meant to entice the market. The true challenge lies in developing and providing a product at that cost," says Jaibir Siwach, the founder and CEO of Goa-based motorcycle manufacturer Kabira Mobility.
Siwach noted that the figures did not add up because the drivetrain and battery pack typically accounted for roughly 70% of the price of an electric vehicle. ‘’The price per kWh of a premium battery pack is approximately Rs 14,000. That's Rs 63,000 for a 4.5 kWh battery alone, and extra parts bring the total up to Rs 1 lakh,’’ he said.
